Oregon Symphony
Brahms. Stravinsky. Beethoven. With everything that has changed since the first classical composers walked the earth, how does the music survive? Why do these artists still move us, change us, wow us? The Oregon Symphony hired us to find out and then inspire people to buy-in.
We involved local stars like Katie Poppe (founder of Little Big Burger and Blue Star Donuts) and Dennis Dixon (two-time Super Bowl Champion) to showcase the everyday power of classical music in iconic and enlivening ways.
Service
Campaign & Influencer Marketing
Role
Creative Director & Design
Year
2019
To strengthen the Oregon Symphony’s cultural currency, we involved homegrown influencers to showcase the everyday power of classic music in iconic and enlivening ways. The strategy? Influencers spark interest. Interest builds momentum. Momentum sells tickets.
Wave Maker | Dennis Dixon
(2x Super Bowl Champion)
Repel expectations. Rattle Cages. Rule the tides. The world is my field. The Symphony is my source. People who show up to life, show up the Symphony.
Setting a national example.
Aside from selling seats, the Oregon Symphony’s MY SOURCE campaign sets a national example. Like big consumer brands, arts organizations can utilize influencers to launch brand engagements, celebrate the vibrancy of the community, break into new market sectors, and garner donor ship. More than memorable, MY SOURCE was transformative. Equipped with evocative, personal, and branded personas, our influencers eagerly shared the campaign with their audiences—generating interest and traction the Symphony could not have achieved with a conventional campaign.
Table Turner | Katie Poppe
(Founder of Little Big Burger and Blue Star Donuts)
Run the show. Ravage doubts. Read the currents.The world is my recipe, the Symphony is my source. People who show up to life, show up the Symphony.
Out in the physical world.
Downtown Target, Portland Oregon
We purchased space downtown Portland, Oregon to allow the digital campaign to work simultaneously with users every day lives.
Igniting the classical series.
“Over the last five years, the Oregon Symphony has enjoyed the greatest growth among American orchestras. This campaign has taken us to new heights. Artistic. Genuine. Exciting. This is the kind of storytelling that arts organizations need today.”
Scott Showalter / President and CEO, Oregon Symphony
Time Breaker | Glenda Goldwater
(Local museum and gallery icon)
Regenerate the future. Ruin assumptions. Reign. The world is my reverie, the Symphony is my source. People who show up to life, show up the Symphony.