NASCAR Trackhouse

The track is ready. The house is set. The competition is on. Change either laps you, runs you into a wall or defines the size of the dent you leave in the universe. 
 

The next generation of NASCAR has arrived with a team like no other. Justin Marks came to us with his dream to disrupt the sport, to deliver a brand that would attract investors, fans, and drivers. A diverse, multifaceted entertainment company that uses its motorsport pedigree to support activities in music, culture, events, and content. To build a brand through compelling interfacing activities with the fanbase to attract a following and become the most popular enterprise competing on the racetrack -- all while keeping his reputation in tact. We created a visual and verbal system designed to scale, and gave Justin the support to change the game.  

Service

Brand identity & Launch

Role

Creative Director & Design

Year

2020

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Trackhouse Racing quickly aquired Chip Ganassi Racing's NASCAR operation. Featuring on NBC Sports (Read Here)

Ganassi said in a statement: “I can honestly say that my NASCAR team was not for sale. Justin simply came to me with a great offer and an even better vision.”

Trackhouse Racing quickly aquired Chip Ganassi Racing's NASCAR operation. Featuring on NBC Sports (Read Here)

Ganassi said in a statement: “I can honestly say that my NASCAR team was not for sale. Justin simply came to me with a great offer and an even better vision.”

Here to win.

“They welcomed me aboard, and now we’re going to show the world NASCAR is not only a sport but it’s a culture.”
-Pitbull
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B r i n g  y o u r  f r i e n d s .  T h i s  b r a n d  o f  c o m p e t i t i o n  i s  w i d e  o p e n  a n d  c o n t a g i o u s  a s  h e l l .

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