NASCAR Trackhouse
The track is ready. The house is set. The competition is on. Change either laps you, runs you into a wall or defines the size of the dent you leave in the universe.
The next generation of NASCAR has arrived with a team like no other. Justin Marks came to us with his dream to disrupt the sport, to deliver a brand that would attract investors, fans, and drivers. A diverse, multifaceted entertainment company that uses its motorsport pedigree to support activities in music, culture, events, and content. To build a brand through compelling interfacing activities with the fanbase to attract a following and become the most popular enterprise competing on the racetrack -- all while keeping his reputation in tact. We created a visual and verbal system designed to scale, and gave Justin the support to change the game.
Service
Brand identity & Launch
Role
Creative Director & Design
Year
2020
Trackhouse Racing quickly aquired Chip Ganassi Racing's NASCAR operation. Featuring on NBC Sports (Read Here)
Ganassi said in a statement: “I can honestly say that my NASCAR team was not for sale. Justin simply came to me with a great offer and an even better vision.”
Trackhouse Racing quickly aquired Chip Ganassi Racing's NASCAR operation. Featuring on NBC Sports (Read Here)
Ganassi said in a statement: “I can honestly say that my NASCAR team was not for sale. Justin simply came to me with a great offer and an even better vision.”
Here to win.
B r i n g y o u r f r i e n d s . T h i s b r a n d o f c o m p e t i t i o n i s w i d e o p e n a n d c o n t a g i o u s a s h e l l .
