Dos Caras Spirits

Helen Keller called life "a daring adventure or nothing at all". "Adventure is synonymous with risk, swapping the known for the unknown with no guarantees of safety or return. But it's precisely the risk, the daring and the courage that gives adventure its flavor and life its force. The Dos Caras brand is a daring adventure. In words, images, and product, it risks the known for the unknown and asks people to experience a world unlike anywhere else".

Service

Branding & Identity, Content Direction, Campaign

Role

Creative Director

Year

2022

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We are born to family, mothers and fathers, history running through the currents of our cells—language to learn or ignore, culture to carry or reject, heritage to embody or forget. Customs and codes we are asked to inhabit on our way to becoming ourselves. The communities and the love already ours to discover.

But there’s something else even deeper, a calling under the currents—beneath the innumerable seas of the self. Inarticulate, indefinable, it shapes us, it pulls us, it pushes us with the force of mountains. In the dark against the edge of dawn.

We are two faces.

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It blurs the lines between the animate and inanimate, daring you to risk the familiar for the uncertain. 

Every tequila brand says exactly the same thing in exactly the same way: Heritage, process, place—ad nauseam. Dos Caras challenges the notion of what it means to live a life. To honor the tensions that make human life dynamic and every individual unique.

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Agave Spirits In Every Soul.

We touch what cannot be touched, say what cannot be said, remember what cannot be remembered, the roiling liquids of creation —feeling what we can’t see, knowing what we can’t understand. Face Forward. Face Back. 

Dos Caras.